A Coptic icon of the Annunciation, showing the angel Gabriel presenting a lily as he announces the Incarnation to the Mother of God.

 Lilies are often associated with the celebration of Annunciation. When Eve was driven from Paradise, lilies bloomed wherever her tears fell onto the earth and Gabriel presented lilies to the Virgin Mary when he announced that her Son would re-open Paradise to mankind. Other legends say that lilies blossomed from drops of milk from Hera’s breasts that fell upon the earth and that the lily was therefore the only flower with a soul. Lilies are traditionally considered to drive away ghosts and evil (esp. the Evil Eye) and can break love spells. The first lily of the season strengthens whoever finds it. 

Roses are also associated with Annunciation and are used to cast love spells or in healing magic. If you plant roses in your garden, they are said to grow best if you have stolen the seeds from someone else and will then attract the faerie folk.

The Annunciation is celebrated on March 25 (the traditional date of the springtime equinox). Not only was Annunciation — and the equinox — vital to keeping track of time for secular purposes, many ancient and medieval authors claimed that the Annunciation/equinox date were vital at many points of salvation history: the birthday of Adam and the Crucifixion were said to have occurred on March 25 as well. Some also said that March 25 marked the fall of Lucifer, the parting of the Red Sea, as well as the day on which God said, “Let there be light!”

Sometimes called “Lady Day,” the Annunciation was kept as New Year’s Day in many places; the last to give up Annunciation as the New Year’s Day was England and its American colonies in 1752. The correct synchronization of the equinox with the Annunciation is a critical element in the calculation of the date of Easter and the medieval and Renaissance disconnect between the Annunciation and the equinox prompted Pope Gregory XIII to reform the calendar in 1582.